In this conversation, I sit down with Skip Martin of RoMa Craft Tobac. Prior to the show, I felt that RoMa Craft Tobac was one of the boutique/small companies that we felt would be creating a lot of buzz at the 2012 IPCPR Trade Show. Judging by the high level of activity in the booth, I can say that this was indeed the case. This was my first time I met Skip and his partner Michael Rosales, and I can say that this was a true learning experience.
Skip discusses how rhe impact of Hurricane Ike turned into an event that led him from the retail side of the business into the manufacturer’s side.. The story is fascinating, and Skip’s use of the world of social media played a key role into helping RoMa Craft Tobac get off the ground.
Skip takes some time to talk about his cigars. We spend a little time discussing the Intemperance which has some unique things from not just a naming standpoint, but from a cigar architecture standpoint as well. Skip also talks about the CroMagnon and Aquitaine lines.
When we get into a discussion on industry trends, Skip provides a completely different perspective of how to look at things – namely around supply and demand of tobacco and the rise of the educated consumer.
Skip took nearly 20 minutes out of a very busy show for this interview, and spent a lot more time with me off-camera. I personally thank him for this time and hope you enjoy this segment.