As we noted a few weeks ago, A.J. Fernandez Cigars will launch a new cigar brand called the “New World”. The A.J. Fernandez New World is a box-pressed Nicaraguan puro that will come in four sizes. The cigar is intended to be a value-priced offering with a price point in the $6.00 range. The A.J. Fernandez New World will make its debut at the 2014 IPCPR Trade Show in Las Vegas.
The New World is also a significant launch because it is the first blend where master blender A.J. Ferandez has teamed up with his father Ismael Fernandez, who has recently joined his company after spending 17 years at Plasencia.
In a press release announcing the A.J. Fernandez New World, the significance of tobacco (i.e “mythical smoking leaf”) during the time the New World was discovered was outlined.:
In November 1492, Jerez and Luis de Torres first observed natives smoking as they were searching for the Emperor of China. Not knowing they landed in what is now known as Cuba, they came across natives that made rolls of palm and mais leaves in the manner of a musket formed of paper with tobacco on the inside. One would light one side and drink the smoke out of the other.
In the press release, A.J. Fernandez said: “The New World Cigar relates to expanding one’s knowledge and questioning the status quo by discovering our personal New Worlds as we go through life. The team at A.J. Fernandez Cigars is grateful for the amazing support we have received from the consumer and therefore will offer the New World Cigar at a value price as we invite everyone to join us on our New World journey. Furthermore, I am especially proud to announce that my father Ismael Fernandez who recently retired after 17 years with the Plasencia family has now joined the A.J. Fernandez family. New World marks the first cigar that we work on together since he joined the company.“
At a glance here is a look at the A.J. Fernandez New World:
Wrapper: Dark Nicaraguan
Binder: Jalapa (Nicaragua)
Filler: Viso Ometepe, Condega Ligero, Esteli-Finca Soledad Ligero
The A.J. Fernandez New World will be packaged in 21 count boxes:
Navegante (Robusto): 5 1/2 X 55
Almirante (Belicoso): 5 1/2 X 55
Gobernador (Toro): 6 1/2 X 55
Virrey (Gordo): 6 X 58