Davidoff of Geneva Storefront – Photo Credit: Oettinger Davidoff Group AG

After undergoing a renovation, Davidoff of Geneva has re-opened its original Flagship Store. The Davidoff Geneva Flagship, located in Geneva Switzerland store re-opened its doors on March 24th 2015. The re-opening is meant to coincide with the 140th anniversary of its parent company Oettinger Davidoff AG.

The renovated store incorporates the new “Davidoff of Geneva – since 1911” concept. This is something that has been seen across the new Davidoff Flagship stores that are opening. Given this is the original flagship store, it has earned the moniker “The Mother Store”.

Davidoff of Geneva Store – Photo Credit: Oettinger Davidoff Group AG

“We are proud to celebrate the reopening of our mother store here in Geneva in this particular year, which marks the 140th anniversary of Oettinger Davidoff AG. What makes the opening all the more special is, that this shop, founded in 1911, is the true mother place of the ‘Davidoff of Geneva’ Experience which significantly shaped our company. Now is also the perfect time to honor Dr. Ernst Schneider and Zino Davidoff. In 1970, Dr. Ernst Schneider took over Zino Davidoff’s shop, and the transaction between these two visionaries founded the starting point for our global brand Davidoff,“ said Davidoff CEO Hans-Kristian Hoejsgaard in a press release who added, “A brand that connects people all around the world. A brand that fills the unforgettable moments in life with the joy and pleasure of elegance and beauty. A brand that embraces our philosophy of ‘Time Beautifully Filled’.”

“The challenge in redesigning this unique cigar shop was to preserve its history but to continue our mission to delight and surprise our consumers worldwide by delivering unique brands and unrivalled retail experiences,” commented Thomas Mathys, Store Manager of the Geneva Davidoff Flagship Store. “The official opening on March 24, 2015 certainly belongs to those very special moments in life that merit taking the time to celebrate and enjoy the very best.”

In terms of the new store, it is 100 square meters in size, including a 30 square meter walk in humidor. There is also a retail and accessories section. The humidor has a ceiling covered in real tobacco leaves.

Davidoff of Geneva Humidor – Photo Credit: Oettinger Davidoff Group AG

The interior of the store has a light earthy tones utilizing wood and natural materials. These are meant to be similar to the color of cigars.  There is a copper chandelier toward the front of the store that is called a “light forest” and meant to represent the tropical flowers found in the Davidoff’s base of manufacturing operations – the Dominican Republic.

Davidoff of Geneva Store – Photo Credit: Oettinger Davidoff Group AG

The store will also be the first to receive a holographic box. It is being used to feature the Winston Churchill campaign.

As for the 140th anniversary, Davidoff announced at the 2014 Golden Band Awards that 2015 would commemorate that event.  More plans are still expected outlining that occasion.