Maya Selva Cigars has announced plans for their 2015 releases. The releases will revolve around the 20th anniversary of the company. The releases will include a limited edition Flor de Selva 20 Anos Lancero as well as Toro line extensions to their Flor de Selva Connecticut and Maduro lines. The company will also go through a rebranding across its lines.
Gabriel Alvarez, Director of Sales informed Cigar Coop the 20 Anos Lancero will be a different blend. In terms of the wrapper, he did say it was not a Connecticut wrapper. It was back on Episode 114 of Stogie Geeks where Alvarez mentioned such a project was in the works.
The new Flor de Selva Connecticut and Flor de Selva Maduro Toro will measure 6 x 52. Each of the blends in these lines are blended specifically for that vitola, thus the blend varies from size to size in these lines. The Toro will be a regular production line extension.
In terms of the rebranding, it will extend across the company’s three brands Flor de Selva, Cumpay, and Villa Zamorano. Alvarez did inform Cigar Coop that the changes are meant to give the brands a more contemporary look and fit in with the strategy of building the brands in the U.S. market.
As a part of the 20 year celebrations, it was officially launched at a “Harvest Party” held at the company’s farm Santa Eulalia, in Danli, Honduras. he company is also planning a grand bash at its headquarters in Paris France on June 23rd.
