In a press release, Broumand commented, “I am excited to be joining Mombacho to lead such a dedicated and passionate team. Since 2006 Mombacho has established itself as one of the world’s great cigar brands and with the recent opening of their world-class factory in Granada they are positioned for future growth in an ever-changing cigar industry. This is one of the most exciting and unique opportunities in the industry today and I’m very honored to be a part of it.”
Mombacho Cigars S.A. Co-Founders Cameron Heaps and Markus Raty issued a joint statement saying, “we are very pleased and honored to officially welcome Shar to the Mombacho family. Shar has extensive experience as an internationally respected business builder, he is an avid cigar enthusiast, has wide-ranging relationships within the industry and most importantly embodies the core values that define Mombacho Cigars.”
It was in 2014 when Tierra Volcan Cigars entered the U.S. market. The company entered into a distribution agreement with RoMa Craft Tobac.