At the 2016 IPCPR Trade Show, Ventura Cigar Company, the premium cigar division of Phillips and King will launch a new brand called Archetype. Archetype will consist five blends aligned of two series of cigars called Series A and Series B. This week details surfaced on the Series B, which turns out will be a collaboration with Drew Estate.
In a press release announcing the Archetype Series B and the collaboration with Drew Estate, Ventura Cigar Company Chief Marketing Officer Jason Carignan provided some context on the new brand:
“The Archetype brand is inspired by the work of psychologist Dr. Carl Jung and the writings of mythographer Joseph Campbell who defined ‘archetypes’ as the constantly repeating characters who occur in the dreams of all people and the myths of all cultures. Campbell discovered through his study of world myths is that the ‘Hero’s Journey’ is a common storytelling arc that has been retold in infinite variations since time began.” Cigar smoking is really no different; we gather and we weave our tales as we share a couple of sticks and a glass of fine whiskey.”
The Archetype Series B has two distinct blends, each available in four vitolas.
This blend features an Ecuadorian Habano wrapper over Nicaraguan tobaccos. It is offered in four sizes: Corona 5×46 ($9.99), Robusto 5×54 ($10.99), Toro 6×52 ($11.99), and Churchill 7×48 ($12.99).
This blend features a Maduro Habano wrapper over Nicaraguan tobaccos. It is also offered in four sizes: orona 5×46 ($10.49), Robusto 5×54 ($11.49), Toro 6×52 ($12.49), and Churchill 7×48 ($12.99).
The Archetype Series B is described as an “extremely limited” series and will only offered to retailers carrying the full Ventura Cigar line. Both the Archetype Series B and the Archetype Series A are scheduled to be shipped on August 1st, 2016. The cigars will be distributed through Phillips & King International.