Mombacho Cigars SA, the Granada Nicaragua-based cigar company has named Robert Rasmussen Brand Manager. The move is effective as of November 1st, 2016.

“We are extremely excited to have Rob on board. His enthusiasm and deep knowledge of the cigar industry will add a new pace to the Mombacho vision and strategy. He embraces the same Mombacho values of family and quality to create the most memorable cigar experience,” said Mombacho President and Master Blender Claudio Sgroi.

Rasmussen has been a leading member of the cigar media since 2009. He is the co-founder of Cigar Chat and in 2013 he was recruited to revive Today, CigarChat is one of the largest cigar shows in the world and CigarFederation has a thriving community.

“I am thrilled to join a company like Mombacho,” said Rasmussen. “Being able to use my experience in the cigar industry to help this brand get to the next level is very exciting.”

Rasmussen’s responsibilities include marketing, design and media communications. He will also act as a brand ambassador at events and trade shows.