Ventura Cigar Company has announced an expanded distribution of its Archetype Chapter 2 line. This is a line under the Archetype brand that consists of two cigars produced by Drew Estate – Initiation and Axis Mundi. In addition the company has updated the packaging of both of these cigars.
Archetype was announced back in July, 2016 and was released shortly after the IPCPR Trade Show. According to Ventura Cigar Company, the Chapter 2 cigars almost immediately sold out. The company says the inventory has now been restored, and will now be more readily available.
“The exceptional blends of the Initiation and Axis Mundi cigars are unchanged in this second release,” says Benjamin Winokur, Marketing Manager, Ventura Cigar Company. “We’ve updated the artwork on the bands, but have otherwise left the perfection of these smokes alone. The only real difference of this batch versus the initial Chapter 2 release is its wider distribution. Initiation and Axis Mundi will finally be easier for customers to find. And that’s something to be excited about.”
Archetype was released under two sub brands: Series A and Series B. Series A consists of three cigars produced at Davidoff-owned factories while Series B consists of the Drew Estate produced offerings. Recently Series A and Series B has been rebranded Chapter 1 and Chapter 2 respectively.
Archetype Initiation features an Ecuadorian Habano wrapper over Nicaraguan tobaccos. It is offered in four sizes: Corona (5 x 46), Robusto (5 x 54), Toro (6 x 52) and Churchill (7 × 48). Pricing ranges from $10.25 to $13.00 per cigar.
Meanwhile Archetype Axis Mundi features a Maduro Habano wrapper over Nicaraguan tobaccos. It is also offered in four sizes: Corona (5 x 46), Robusto (5 x 54), Toro (6 x 52) and Churchill (7 × 48). Pricing ranges from $10.75 to $14.00 per cigar.
“We are pleased that Archetype Cigars have been so well-received,” says Jason Carignan, CMO of Kretek, parent company of Ventura Cigar Company. “We really looked at creating a unique experience for the smoker- from the tobacco blends to the design of the packaging and references to transcendental legend. Now that both Chapter 1 and Chapter 2 blends are readily available, we hope the collection continues to gain traction as people explore the breadth of the brand.”
Image Credits: Ventura Cigar Company