With 2018 being the 50th anniversary of Macanudo, many wondered what General Cigar would have in store at this year’s IPCPR. Needless to say, the company threw a bit of a curve ball when it announced M by Macanudo, a coffee flavored cigar. It was a bold move by General Cigar that shows it is not afraid to do things differently over the next 50 years.
In a press release announcing M by Macanudo, Steve Abbot, senior brand manager for Macanudo commented, “With M, we’re once again launching a cigar that defies the conventional notions of what the brand represents. This is not your typical flavored cigar. M smokes like a premium Nicaraguan cigar, and the experience is enhanced with just the right amount of coffee flavor. We’re sure that M will be a fast favorite among Macanudo smokers, as it will be for any premium cigar smoker looking to up their game with a dynamic and flavorful smoke.”
The blend is quite intriguing, featuring an Indonesian Besuki wrapper, a binder from the Philippines, and fillers including Nicaraguan and “other fine tobaccos”. The cigar is available in three sizes, each packaged in 20-count boxes.
The cigar shipped immediately following the IPCPR Trade Show and has begun to arrive on retailer shelves.
At a glance, here is a look at M by Macanudo:
Wrapper: Indonesian Besuki
Filler: Nicaraguan (and other undisclosed tobaccos)
Country of Origin: Not Disclosed
Corona: 6 x 44 (SRP $7.49/cigar)
Toro: 6 x 50 (SRP $7.99/cigar)
Belicoso: 6 x 54 (SRP $8.49/cigar)
Photo Credits: Cigar Coop