In 2014, CAO Cigars launched a limited edition cigar known as the CAO Amazon Basin. The CAO Amazon Basin was a cigar that incorporated a rare tobacco from Brazil known as Braganca, a tobacco grown in a remote area of the Amazon Rainforest. It was right around this time that CAO was really starting to turn a corner as a brand […]
While he retired from a day-to-day role at General Cigar Company over three years ago, Benji Menendez is still very much a part of the General Cigar family. At the 2017 IPCPR Trade Show, General Cigar Company held a private reception to honor Menendez for his 60+ years of service in the cigar industry. “Our […]
At the 2017 IPCPR Trade Show, General Cigar Company launched two new blends for Macanudo – Macanudo Inspirado White and Macanudo Inspirado Black. While both cigars were showcased at the 2017 IPCPR Trade Show, attendees of this year’s IPCPR got a sneak preview at the opening gala that was sponsored by General Cigar. Macanudo Inspirado White and […]
Partagas 1845, a line first introduced in 2012, is getting a major overhaul. At the 2017 IPCPR Trade Show, General Cigar Company introduced new blends and new packaging for its Partagas 1845 line. First up, the original Partagas 1845 line is being rebranded the Partagas 1845 Clásico. It will feature a new blend consisting of an Ecuadorian Sumatra […]
At the 2017 IPCPR Trade Show, CAO Cigars unveiled the final installment of its Amazon Trilogy series, the CAO Amazon Anaconda. The CAO Amazon Basin was the first installment of the Amazon Trilogy. It is a cigar that quickly achieved a cult status. The Amazon Basin incorporates a rare-blend, low-yield tobacco grown in Brazil known as Braganca. Because of the low yields, the […]
At the 2017 IPCPR Trade Show, General Cigar introduced a second collaboration with acclaimed cigar maker AJ Fernandez under its Hoyo brand. This cigar is dubbed the Hoyo La Amistad Silver. Hoyo is an offshoot of the Hoyo de Monterrey brand. Back in 2015, Hoyo de Monterrey celebrated its 150th anniversary. A limited commemorative cigar called Hoyo de Monterrey Edición de […]
Diesel Grind, a line sold by Cigars International and also distributed by Meier & Dutch is now joining the General Cigar portfolio. The cigar was showcased at this year’s 2017 IPCPR Trade Show. Diesel is a brand that is made by AJ Fernandez and has been in the Cigars International/Meier & Dutch portfolio for several […]
The two main things I’ve noticed since Regis Broesma has taken over as President of General Cigar are better delineation in its brands and a better connection with its customers. I think to some extent, General had been hampered by brand overlap, but this year, General did an excellent job of better defining the brands. Some of the highlights included: Macanudo holding […]
At the 2017 IPCPR Trade Show in Las Vegas, General Cigar Company showcased a new line under its La Gloria Cubana known as the La Gloria Cubana Colección Reserva. It’s a significant release for La Gloria Cubana as it is a collaboration done with brand founder Ernesto Perez-Carrillo Jr. This is Perez-Carrillo’s first La Gloria Cubana […]
General Cigar has a new Vice President of marketing. The company has announced that José de Castro will join the company and assume the role effective August 1st, 2017. De Castro joins General Cigar with 20 years experience in marketing. Most recently, he held the position of Managing Director at Bertoni Gelato Holdings. Prior to […]
