White Hat Cigars has announced a price reduction to its H.R. Signature line, the company’s most premium line.

“We are reducing the wholesale price by 35% on 5 of the 6 sizes in the H.R. Signature line. We are incredibly proud of these cigars and want to get them into more hands,” commented White Hat Cigars founder Spence Drake in a press release.

HR is a brand that was developed in conjunction with famed Cuban grower Hirochi Robaina. In 2016, Drake launched White Hat Cigars and took over distribution for the line.

“Since their release in 2014, I felt these cigars were worth the price tag of ~$20-$35. When I took over the brand in 2016 I was encouraged to reduce the price by a few people in the industry, but I felt the cigars warranted the prices set by the previous distributor. This price reduction should get these cigars in a lot more hands and pay dividends with increased consumer interest in some of our other brands and lines,” added Drake.

At a glance, here is a look at the H.R. Signature line, including the new pricing:

Blend Profile

Wrapper: Ecuador Habano 2000
Binder : Nicaraguan, Jalapa
Filler: Nicaraguan, Pennsylvania
Country of Origin: Nicaragua (La Corona S.A.)

Vitolas Available

Corona:  5 x 42  (SRP $10.80/cigar)
Hermoso: 5 1/2 x 48 (SRP $12.35/cigar)
Belicoso: 5 1/2 x 52 (SRP $13.00/cigar)
Toro: 6 x 52 (SRP $13.60/cigar)
Sublime: 6 1/2 x 54 (SRP $14.30/cigar)
A: 9 1/4 x 47 (SRP $22.75/cigar)

The cigars will continue to be manufactured at their factory, La Corona in Estelí, Nicaragua by Don Omar González-Alemán. The “Signature” line of cigars are the Flagship of White Hat’s portfolio. The cigars contain tobacco aged up to 8 years and the cigars themselves are aged for a minimum of one year prior to being released to market. The blend includes fillers from Pennsylvania, Jalapa, and Estelí, a binder from Jalapa, and covered in an exquisite H2000 wrapper from Ecuador.