Joya de Nicaragua is continuing to celebrate 50 years in the tobacco business as the company has announced it is releasing “Cinco Decadas”: The Rise of the Nicaragua Cigar. It’s a book that tells the story of the history of the company while in parallel telling the story of the culture and history of Nicaragua.
In a press release, Joya de Nicaragua said the book is “intended to shed light on the collective evolution of the Nicaraguan people, of the country, and the company through the lens of one singular product: the most Nicaraguan cigar.”
The book was authored by Nick Hammond, a renowned British journalist who put in two years of research to write the book. “Being asked to write the story of Joya de Nicaragua was something of a dream come true. Finally, the chance to really get my teeth into some cigar research. To write of a cigar firm which has defied the odds to survive and thrive today. To write of a country which ceaselessly fights for a better life. And to write of the company owners – the Martinez family – whom I hold in the very highest regard. I’m very proud to have been involved in this remarkable project,” commented Hammond.
Meanwhile, Joya de Nicaragua Executive President Juan Ignacio Martinez added, “For many people, Nicaragua is a newcomer to the cigar world; but at Joya de Nicaragua we’ve always known how deep and rooted tobacco culture has been in our history and in our identity. We wanted to demonstrate this to the world, but we wanted to do it in a remarkable way, one unlike any other cigar book out there. With Cinco Décadas our goal was to showcase the profound impact that tobacco and cigars have had in our country, in our people, our culture and in our future. It’s not a book about a person, or a family, or the process of making cigars. It’s book about all of those things. This book allows us to appreciate cigars in a more meaningful and complete way.”
The book itself is 11 chapters and 204 pages. In addition to Hammond’s work, the book features photography and design by some of the Nicaraguan region’s top talent.
Plans are for the book to roll out at Joya de Nicaragua events and select specialty shops this October. There are also plans to offer the book online by the end of the year. While the book is in English, there are plans for other translations, including a Spanish one.
Photo Credits: Joya de Nicaragua
