At the 2019 IPCPR Trade Show, Cavalier Genève will introduce new branding for its Black Series USA exclusive line.
The three sizes of the Black Series USA Exclusive (Robusto, Toro, and Double Corona) will now have a black footer band showcasing the new USA Exclusive look. In addition, all the boxes will have a gold and Black USA Exclusive diamond sticker on the lid.
In a press release, Sebastien Decoppet, founder of Cavalier Genève Cigars stated, “The reason for the rebranding is that those cigars have always been an exclusive for the USA, but have never been presented this way. It is now important for Cavalier in its development to set it apart from the other releases in the USA and make it more convenient for retailers and consumers to know what the line stands for.”
The company says the blend for the Black Series USA will not change. Plans are for the rebranded cigars to start to ship after the version with the previous packaging is sold out.
The 2019 IPCPR Trade Show opens in Las Vegas, Nevada on June 29th, 2019.
Photo Credit: Cavalier Genève Cigars