The Traveling Cigar Road Show is returning in 2025. Spanning 21 cities across the nation from July 21 through August 13, 2025, Rocky Patel Premium Cigars, Altadis U.S.A., Oliva Cigars, and C.L.E. Cigar Company/Asylum will join forces to visit retailers in key cigar markets. As with the previous two editions in 2020 and 2024, don’t expect a tour bus.
The show is geared toward retailers, not consumers. The Traveling Cigar Road Show offers an opportunity to meet with company representatives and learn about featured products and summer promotions. The “Traveling Road Show” refers to a series of regional events organized with support from the local staff of participating companies. These events take place at select retail stores, restaurants, and event centers.
Participants in the tour can expect giveaways, food, drinks, and entertainment. While the Road Show isn’t primarily intended for launching new products, in 2024, Rocky Patel Premium Cigars used this platform to introduce the Rocky Patel Emerald.
The first Traveling Cigar Road Show took place during the summer of 2020, the year the Premium Cigar Association (PCA) Trade Show was cancelled due to the COVID-19 pandemic. The road show returned last year.
“The cigar business is built on relationships,” said Rocky Patel, CEO of Rocky Patel Premium Cigars, in a press release. “This tour is about connecting with retailers where they are.”
“Last year’s road show proved its value, making this year’s return an easy decision. It’s a powerful way to engage with our retail partners and showcase our legendary brands like Montecristo, Romeo y Julieta, Trinidad, and Aging Room,” said Davide Moro, CEO of Altadis U.S.A.
Retailers who want to attend the ‘Traveling Cigar Road Show’ should contact their local sales representatives. The regional representatives have details on the venue.
“Most trade shows require retailers to travel—we’re flipping that model by bringing the show to them,” said Cory Bappert, CEO of Oliva Cigars. “It’s all about building relationships, supporting our partners, and making business fun.”
“We invite retailers to take full advantage of these exclusive summer savings opportunities and spend some quality time with our teams,” said Christian Eiroa, CEO and Founder of C.L.E. Cigar Company/Asylum. “We’re excited to hit the road and showcase what we’ve got in store.”
Schedule
Image Credit: AI-generated. The tour bus pictured is not a part of The Traveling Road Show.
