Crux Cigars has announced a refreshing of its branding. This includes a new logo, new packaging, and messaging.

In a press release, the company said, “the comprehensive rebrand elevates the focus on Crux’s constant commitment to quality cigars and desire to connect to their consumers in new and innovative ways. The rebrand includes a new logo, refreshed blend specific branding, all new packaging design, and a comprehensive communication plan.”

While the company is providing a glimpse of the new packaging, the full unveiling will take place at the 2019 IPCPR Trade Show. Five blends will be ready to ship with new packaging at IPCPR including Epicure, Epicure Maduro, Maduro, Guild, and Bull & Bear. In Q4, Passport, Skeeterz, and Ninfamaniac will ship with the new packaging.

Five Crux blends will be ready to ship with new packaging at IPCPR 2019. These blends include Epicure, Epicure Maduro, Limitada, Guild, and Bull & Bear. The remaining blends are set to ship Q4 2019. These blends are Passport, Skeeterz, and Ninfamaniac.

The company says all of the blends will remain the same as before.

“Crux has always been about celebrating life’s successes, failures, and moments of reflection,” said Jeff Haugen, Owner. “In these moments, you will find your crux. We find our crux when we grow communities through relationships.”

A preview of the changes was made available in a video:

The 2019 IPCPR Trade Show opens June 29th, 2019 in Las Vegas, Nevada.