Drew Estate has announced the 2019 release of its limited production Undercrown Dogma has shipped to Drew Diplomat retailers. The release will include a new packaging design featuring blue soft bundles and corresponding sales trays.
The Dogma was first released in 2014 as a small batch limited production sold initially through Smoke Inn. It’s a 6 x 56 Box Pressed Gran Toro that features a San Andres Mexican wrapper, Connecticut Stalk Cut Habano binder, and a combination of Nicaraguan and Brazilian Mata Fina filler. Dogma is based off the Undercrown Corona ¡Viva!, a slightly tweaked version of the original Undercrown line. It is now an ongoing limited release to Drew Diplomat retailers.
“The 2019 limited release of the Undercrown Dojo Dogma is a smash hit. Wrapped in these beautiful, royal blue soft packs, the cigars simply illuminate beauty. Now with the accompanying shelf merchandizer it’s much easier for our retailers to showcase the product and for our consumers to find it on the shelf. Dogma really makes the geek squad component within Drew Estate uber proud and satisfied,” commented Drew Estate Founder and President Jonathan Drew.
For more details on the 2019 release of the Undercrown Dogma, see our 2019 IPCPR Pre-Game coverage:
Cigar News: Drew Estate Announces Packaging Changes for Undercrown Dogma
Image Credit: Drew Estate
