The American Toro by J.C. Newman Cigar Company

The American Toro by J.C. Newman Cigar Company

The 2016 IPCPR Trade Show is long remembered as a Trade Show where many companies were scrambling to introduce products to market prior to August 8, 2016 when the Deeming Rule by the U.S. Food and Drug Administration (FDA) would go into place. Any products being introduced after the date would require FDA approval, but anything prior to that date would have a grace period (at the time two years). One product that was quietly being talked about behind the scenes was a project by J.C. Newman Cigar Company known as The American. This was a resurrection of an old brand in the J.C. Newman portfolio. For the reincarnation, it would pay homage to U.S. cigar making. Not only would it feature all U.S. tobacco, but everything about the cigar would be American-made, including the boxes, the box hinges, the labels, and even the molds. The cigar would also be made at J.C. Newman’s El Reloj factory in Ybor City, Florida. It took a while for the cigar to make it to market, but in 2019 The American started to make its way into select retailers. Today, we explore The American in the Toro size.

The American would be part of a new division at J.C. Newman called J.C. Newman Fourth Generation Cigar Company. Fourth Generation Cigar Company was spearheaded by Drew Newman, the son of J.C. Newman President Eric Newman and his wife Ariel Peters. Drew is part of the fourth generation of the Newman family who is a part of the family business, thus the name. At the time Fourth Generation Cigar Company was announced, there were other projects slated to be a part of the brand, but since 2016 The American has been the focus.

El Reloj is a factory that focuses on cigars using hand-operated antique cigar machines. However, The American is a cigar that would be rolled by hand. The company employed a single pair to handle the production of The American. As a result, this is a cigar that has limited production, and thus limited availability.

Without further ado, let’s break down The American Toro and see what this cigar brings to the table.


Blend and Origin

The American uses 100% American tobacco. It brings in tobaccos from three regions: Connecticut, Pennsylvania, and Florida. The American is not the first U.S. puro to be released to market. Two notable projects that were U.S. puros include Tatuaje’s La Casita Criolla and Gran Habano’s George Rico S.T.K. Miami American Puro. The American is different in that it incorporates Florida Sun Grown (FSG)Tobacco from Jeff Borysiewicz‘s FSG farm in Clermont, Florida. Another thing is that this is different than any other release that has used FSG in that it would be the first time that the FSG would be used as a wrapper.

The remainder of the blend consists of a Connecticut Broadleaf binder and fillers consisting of Pennsylvania and Connecticut Habano tobacco.

Wrapper Florida Sun Grown (Clermont, FL)
Binder: Connecticut Broadleaf (South Windsor, CT)
Filler: Pennsylvania Type 41, (Lancaster, PA)  and Connecticut Habano (South Windsor, CT)
Country of Origin: United States
Factory: J.C. Newman El Reloj

Vitolas Offered

The American is offered in four sizes – each presented in 20-count boxes

Robusto: 4 1/2 x 50
Toro: 6 x 54
Torpedo: 6 1/8 x 52
Churchill: 7 x 47


The Florida Sun Grown wrapper of The American had a near cinnamon color to it. There was quite a bit of mottling on the surface. The wrapper also had some oil on it. There were also some visible veins and visible wrapper seams. The wrapper had a slight rugged-look, but that’s also what gave the wrapper some charm.

The band has mostly a red, white, blue, and gold color scheme. The front of the band is shaped like a shield with four compartments consisting (clockwise) of an American Eagle, Cuban flag, tobacco plant, and red and white stripes. The top of the shield is the text “The AMERICAN” in white font. The left side of the band has the text “TAMPA FLA.” in white font on a blue stripe. The right side had the text “J.C. NEWMAN” – also in white font on a blue stripe.


Pre-Light Draw

A straight cut was used to commence the cigar experience of The American Toro. Once the cap was removed, it was on to the pre-light draw experience. The dry draw delivered a mix of cream, cedar, and mixed fruit. Overall this was an excellent pre-light draw experience. At this point, it was time to light up The American Toro and await what the smoking experience would have in store.

Tasting Notes

The American Toro started out with notes of cream, wood, fruit, earth, and black pepper. There wasn’t any dominant note until midway through the first third when the fruit and cream notes became primary. The wood, earth, and black pepper notes settled in the background. The retro-hale produced another layer of black pepper with a slight amount of fruit sweetness mixed in.

During the second third of The American Toro, there was an increase in the earth notes and a decrease in the cream notes. Slightly before the midway point, the earth notes displaced the cream notes in the forefront.  As the cigar moved into the second half, there was a slight increase in both the pepper and wood notes.

The last third saw the earth notes remain grounded in the forefront. The fruit notes subsided into the background joining the pepper, wood, and what few subtle cream notes remained. This is the way the smoking experience of The American Toro came to a close. The resulting nub was soft to the touch and cool in temperature.


While there was a slight amount of jaggedness to the burn of The American Toro, this was not a high maintenance burn. The cigar maintained a straight burn path from start to finish. The resulting ash was skewed toward the firmer side. This was an ash that was primarily light gray in color. As for the burn rate and burn temperature, both maintained ideal levels.

The American Toro-Burn

Burn of The American Toro


Usually, I prefer a draw that has a little resistance. While The American Toro did not have a loose draw, it’s still a cigar that I wish had just a little more snugness on the draw.

Strength and Body

One important point to note is that the samples of The American Toro that were smoked were resting in the Cigar Coop humidor for about five months. When I first lit up this cigar six months ago, I found it to be much bolder. The five months definitely tamed this cigar, delivering a medium strength, medium-bodied experience (where it was closer to full five months ago for both attributes). During the smoking experience, there wasn’t much in the way of variance of the intensity levels of the strength and body.


Final Thoughts

When I first smoked The American Toro five months ago, I thought it was a good cigar. The five months aging not only mellowed the cigar a bit, it softened the cigar overall and made the flavors more refined. The result is that The American Toro is one of the best examples I have seen of using FSG tobacco and one of the best cigars J.C. Newman Cigar Company has ever released. The American Toro is priced at $18.50. While it’s expensive, it’s still a cigar I would recommend to any cigar enthusiast. As for myself, this is is not only a cigar I would smoke again, but one I would consider a box purchase of.


Key Flavors: Cream, Fruit, Wood, Earth, Black pepper
Burn: Excellent
Draw: Very Good
Complexity: Medium Minus
Strength: Medium
Body: Medium
Finish: Very Good


Value: Box Purchase
Score: 92


News: J.C. Newman to Launch The American
Price: $18.50
Source: Purchased
Brand Reference: J.C. Newman

Photo Credits: Cigar Coop