With the cancellation of the 2020 PCA Trade Show, Casa Cuevas Cigars has become the latest company to announce its alternative plans to engage with retailers. Today the company announced its “Retailer Only Access” initiative. It’s a special week-long sales effort that will be extended to all retailers beginning July 10th and running through July 17th.
In a statement announcing the program, Luis Cuevas Jr., President of Casa Cuevas Cigars, said “With the PCA being cancelled, and understanding that many retailers were financially affected by Covid-19, we decided to offer aggressive specials from Friday, July 10th through Friday, July 17th, in order to show our partnership and commitment to the industry. “
Image Credits: Casa Cuevas Cigars