On day two of Drew Estate’s #DEBonanzaTakeover for 2021, Joya de Nicaragua announced that three sizes of the Joya de Nicaragua Cinco Décadas would return this summer.
The Joya de Nicaragua Cinco Décadas made its debut in 2018 to commemorate the 50th anniversary of the company. Over the past three years, there have been five vitolas released in the line. Each vitola is named to represent a milestone or individual. Diadema (6 x 54, Perfecto) was the first shape ever made at the factory. El General (7 x 50, Churchill) represents one of the pioneers of tobacco in Nicaragua. El Fundador (6 x 54, Toro) was introduced in 2019 as a tribute to the founders of Joya de Nicaragua.
“As we have always said, this is the best cigar that comes out of Joya de Nicaragua’s factory in Estelí. That is why we pay so much attention in guaranteeing that every annual batch has the same quality level as the first one we sold in 2018. This year, global demand of cigars is surging, however, we remain true to ourselves, and we are selling the number of cigars that can be rolled with the Cinco Decadas standards,” commented Joya de Nicaragua Executive President Juan Martinez in a press release.
The three sizes for the 2021 Joya de Nicaragua Cinco Décadas release will be sold exclusively to Drew Diplomat retailers. Pricing for the cigars is : Diadema ($20.40), El General ($19.50), and El Fundador ($20.40). A total of 600 ten-count boxes per size have been made.
“Each year, I look forward to the Cinco Decadas release,” says Joya de Nicaragua’s Field Market Manager, Sarah Hearton. “It is not only a beautifully constructed line of cigars, but truly represents the history, growth and triumph that Joya de Nicaragua has had over the last 50-plus years.
#DEBonanzaTakeover for 2021, a series of new product announcements Drew Estate has planned for the year. Joya de Nicaragua is distributed by Drew Estate in the United States.
Photo Credit: Supplied by Drew Estate