At the 2021 PCA Trade Show, Ace Prime will introduce a new offering under its Luciano brand known as Fiat Lux.
The Luciano line is named for Ace Prime co-owner Luciano Meirelles. According to Ace Prime:
Fiat Lux, a latin expression well-known and often used during the intellectual movement of the Enlightenment, represents the search for knowledge and for meaning. It also happens to be the namesake for the new cigar in the Luciano line, by Ace Prime. Fiat Lux itself is a blend that generates deliberation. The construction of the cigar provokes an inevitable exploration of flavors as it ignites the taste buds for the sake of discovery. Enlightenment is a natural, mindful consequence of its physical attributes.
When you first light a great cigar, a space of expectation is created, where the opportunity for discovery presents itself. You taste a great blend, and you will be enlightened, both by delving into the complexity of flavors and with the possibility of introspection. It was with this sensorial and mindful journey in mind that the idea of Fiat Lux emerged, as a new blend that procures to express the birth of knowledge, to embody the consequence of its meaning: Let there be light.
The blend itself consists of a high-priming Ecuadorian Sumatra wrapper over Nicaraguan binder and filler. The cigar is available in four sizes each presented in 20-count boxes.
“Consumers have gotten to know Luciano through the wildly popular Traveler and Dreamer lines. I am very excited to introduce people to Luciano’s first full core line. I believe this blend will blow people away,” said Miguel Schoedel – Crowned Heads National Sales Manager, the U.S. distribution company for Ace Prime, in a press release.
“In my 30+ years blending and smoking cigars I’ve never experienced a cigar that actually cleans your palate while delivering so much flavor. Every draw is a journey. I’ve been smoking Fiat Lux lately to increase my awareness and appreciation for other blends. It truly elevates your knowledge and certainly translates the essence of my business partner Luciano. After the Traveler and Dreamer I wasn’t sure what he would blend, but Fiat Lux exceeded all expectations and set a new standard!” added Eradio Pichardo, owner and Co-Founder of Ace Prime – Tabacalera Pichardo.
The 2021 PCA Trade Show opens in Las Vegas on July 10th, 2021.
At a glance, here is a look at Fiat Lux:
Blend and Origin
Wrapper: Ecuadorian Sumatra High Prime
Country of Origin: Nicaragua
Factory: Tabacalera Pichardo
Fiat Lux Acumen: 6 x 56 (SRP $10.75)
Fiat Lux Geniuses: 5 1/2 x 52 (SRP $10.00)
Fiat Lux Intuions: 5 x 50 (SRP $9.50)
Fiat Lux Insights: 5 5/8 x 46 (SRP $8.75)
Photo Credits: Ace Prime