Since Matt Booth relaunched Room101 in 2017 following his split with Davidoff, the one heritage brand that followed him was The Big Payback. This week, Booth and Room101 announced a new extension to The Big Payback brand known as The Big Payback Sumatra. News of the new Sumatra edition was first reported by Cigar Aficionado.
The report says The Big Payback Sumatra consists of an Ecuadorian Sumatra wrapper over a Honduran binder and Nicaraguan filler. A new vitola is being introduced to the Room101 portfolio called El Gran Papi Chulo. The vitola measures 4 x 50 and is currently the only size for The Big Payback Sumatra. Production for The Big Payback Sumatra comes from the HATSA factory in Danlí, Honduras. Packaged in 50-count cabinets, pricing is reported to be $5.99 per cigar.
This is the first regular production Room101 line to use Sumatra.
It is anticipated The Big Payback Sumatra will be showcased at the 2021 Premium Cigar Association (PCA) Trade Show in Las Vegas which opens July 10th. The report goes on to say the cigars are expected to ship in the fall.
Sumatra cover leaf (a first for the brand) is from Ecuador, with a Honduran binder and Nicaraguan filler.
At a glance, here is a look at the Room101 Big Payback Sumatra:
Blend and Origin
Wrapper: Ecuadorian Sumatra
Country of Origin: Honduras
Factory: Honduran American Tobacco S.A. (HATSA)
El Gran Papi Chulo: 4 x 50