Cigar News: Joya de Nicaragua Clásico Medio Siglo Launching International Market

Joya de Nicaragua has announced the release of a new cigar under its Clásico blend, the Joya de Nicaragua Clásico Medio Siglo. The cigar will launch outside the U.S. in nine markets.

The Clásico is an important cigar in Joya de Nicaragua’s history in that it was the first cigar exported out of Nicaragua. It also garnered attention when it became the official cigar of the White House under President Richard Nixon.

With the addition of the Clásico Medio Siglo, the Clásico is now known as Clásico Original. While Clásico Original featured an Ecuadorian Connecticut Shade wrapper, the Clásico Medio Siglo features a Colorado-colored Habano Criollo leaf over Nicaraguan binder and filler. The Clásico Medio Siglo will be available in four sizes.

“The Clásico is where it all started. It was Nicaragua’s first premium, long filler cigar, made in Nicaragua’s first factory. Lots of things have changed in the cigar market since then, but the Clásico has been ever-present, showcasing the quality and smoothness of Nicaraguan tobacco ever since. We’ve added many successful lines to accompany all tastes and pockets over the years, but we’ve never stopped making – and appreciating – this elegant cigar,” said Juan Martinez, Executive President of Joya de Nicaragua, in a press release.

“To mark its 50th year of production, and in homage to the thousands of cigar lovers who enjoy true Clásico style, we now introduce the Clásico Medio Siglo. It is not offering something fancy and new. It is offering something tried, tested and beloved. We know the Clásico works – and we wanted to give it a family of its own,” added Martinez.

Initial markets for Clásico Medio Siglo will be Hong Kong and Germany (underway); the Czech Republic, Mexico, and Slovakia in late July 2021; New Zealand and Poland in late August 2021; and Guatemala and Romania in late September 2021.