Scandinavian Tobacco Group A/S (STG) has announced it is expanding the sales team for Forged Cigar Company. This includes a naming a new regional manager for the Southern Region and the addition of new sales representatives.
In a press release, Sean Hardiman, national sales manager of Forged Cigar Company said, “In the eight months since we launched Forged Cigar Company, we’ve seen an exponential increase in sales across our portfolio. We’re now in a place where we have to expand our team to keep the promise we made to our retail partners. To provide the utmost support to our brands at retail, we are promoting from within to fill a newly-created position of regional sales manager. We will also increase our coverage in Arizona, Nevada, New York and New Jersey.”
The changes include the promotion of Dave Mealey (Tampa, FL) to Southern Regional Manager, effective October 15, 2021. In his new role, Dave will oversee six sales representatives in states including but not limited to California, Georgia and Florida. Dave will continue to report directly to Sean Hardiman.
The new sales positions that Forged will fill include a field sales representative to call on retail accounts in Arizona and Nevada and one to service retail accounts in New York and New Jersey.
Forged Cigar Company was launched on February 1 when STG spun off several brands from General Cigar into a portfolio that would be handled by a separate sales team. These brands include: Partagas, La Gloria Cubana, Bolivar Cofradia, Diesel, El Rey del Mundo, and Chillin’ Moose.
Photo Credit: Scandinavian Tobacco Group