ATL Cigar Co has announced it is rebranding its ATL Libertad line to ATL Fye. The move is being made to distinguish it from the La Libertad cigar in the Villiger Cigars portfolio. The move was effective June 30, 2022.

In a press release, ATL Cigar Co President Leroy Lamar explained the meaning of the name, “When an Atlantan thinks something is phenomenal, “we say it’s ‘Fye.’ And we think that represents this Aganorsa-produced cigar appropriately. In addition, though, two children of our company’s founding families separately suggested the name; we loved that we could make our kids a part of the company in this way.”

The blend and vitolas remains the same. Production for the ATL Fye remains at Agricola Ganadera Norteña S.A. (TABSA) factory.

The ATL Fye is expected to be offered to retailers at the 2022 Premium Cigar Association (PCA) Trade Show slated to open July 9, 2022 in Las Vegas, Nevada.