At the 2022 Premium Cigar Association (PCA) Trade Show, Dapper Cigar Co. announced it is rebranding its El Borracho line. The El Borracho Natural is being rebranded to El Borracho San Andres while the El Borracho Maduro is being rebranded to the El Borracho Broadleaf. The new names will correspond to the wrappers on each cigar. Dapper Cigar Co. owner Ian Reith has said there will be packaging changes also coming to El Borracho. In addition, Dapper has added a 6 1/2 x 52 box-pressed Belicoso to both the San Andres and Broadleaf lines.
Reith says the name changes are to alleviate some confusion in El Borracho. San Andres and Broadleaf are often lumped in as maduro cigars. The new packaging changes were not on display at the Trade Show.
The new El Borracho San Andres Box Pressed Belicoso shares the same blend as the other sizes, including a San Andres natural wrapper over Nicaraguan binder and fillers. The El Borracho Broadleaf Box Pressed Belicoso features a U.S. Connecticut Broadleaf wrapper over Nicaraguan binder and fillers. The new Belicoso sizes will be packaged in 20-count boxes while the other sizes (Edmundo, Robusto, and Toro) are in 16-count boxes.
The Box Pressed Belicoso for both lines is expected to ship this summer.