JR Cigar has announced a new private label brand, JR Pure Origin. In the past JR Cigar has done budget friendly releases such as JR Alternatives and JR Ultimate. The JR Pure Origin cigar is intended to compete with the luxury cigar market. The first release is a a limited edition cigar known as JR Pure Origin: Gran Vulcano.

The JR Pure Origin: Gran Vulcano was blended by Rafael Nodal and Nestor Plasencia. Gran Vulcano gets its name because it features Ometepe tobacco, which is a volcanic island located in Lake Nicaragua. The cigar features 100% Nicaraguan tobaccos including a Habano wrapper from the Jalapa valley over an Ometepe binder, and both Ometepe and Jalapa fillers. The cigar comes in three sizes: Robusto (5 x 50, MSRP $12.00), Toro (6 x 50, MSRP $13.00), and Toro Grande (6 x 56, MSRP $14.00). Each is presented in ten-count boxes made from 100% recycled, sustainable materials.

“For more than 50 years, JR has not only been selling the world’s finest cigars, we have also been creating some of the most popular brands on the market,” says Davide Moro, CEO of JR Cigar in a press release. “With this newest endeavor – Pure Origin – we are entering the luxury market with something truly unique and exceptional for our customers. “Pure Origin is something most cigar enthusiasts haven’t often experienced and our first offering – Gran Vulcano – is only the first in a line of many new and exciting releases to bring these exotic tobaccos from around the world right to your humidor.”

This cigar will be available September 15 and will be sold exclusively at www.jrcigars.com.