The Premium Cigar Association (PCA) has announced it has hired Lisa Sigler as its Membership Development Director.

In her new position as Membership Development Director, Sigler supports the development and growth of the Association. She is responsible for assisting with the membership and trade show departments, and overall sales initiatives.

“We have gotten to a point where it became clear that running the Association would require another person—someone with a diverse skillset and experience in sales and development. Lisa comes highly recommended from many in the industry and I feel confident she will make a great addition to the team!” commented Scott Pearce, Executive Director of the Premium Cigar Association in a press release.

Sigler comes to the PCA with 13 years of experience in the cigar industry. In 2010, she got her start as an office manager and executive assistant for La Palina Cigars. In 2017, she worked as an independent sales representative for brands such as Cornelius & Anthony Cigars, Casa Cuevas Cigars, Gran Habano Cigars, JRE Tobacco Company, and NOVA Cigars in Virginia, Washington, DC and Maryland.