La Aurora has announced it will implement a price increase across its portfolio. The increase will average out to 5% per product. The company says it is its first price increase in two years.

“Since 1903, my family has worked hard to set the standard for craftsmanship in the world of premium cigars. And retailers and customers have rewarded us for this consistency in our products over the years. As we work to provide those retailers and customers reasonably priced products priced at many tiers, it has become necessary this year to take an increase in pricing to maintain this quality and consistency,” says Guillermo León, President of La Aurora in a press release.

The new pricing structure will go into effect Monday, April 1, 2024, following the 2024 PCA Trade Show.