Peter James Emergence

At the 2024 Premium Cigar Association (PCA) Trade Show, Luciano Cigars and Peter James have announced an ultra-premium cigar product known as Emergence. The Emergence Cigar is being sold under Peter James Cigar Company. This is a new venture co-owned by Luciano Meirelles, owner of Luciano Cigars and John Laurendi, owner of Peter James.

The Emergence line carries a price point of $60.00 to $66.00. It’s produced in small batches featuring high quality tobacco and uses highly skilled labor to produce. The tobacco used are based on a rigorous selection process for leaves carefully sorted by size and texture. Each cigar is produced by a single bunchero and roller pair. This a limited production of 100 cigars daily.

Emergence features an Ecuadorian Corona Hybrid Visa from a region South of Quevado and closer to the Loja region. This region is known for its volcanically enriched soil. The wrapper has undergone a low fermentation cycle of over five years. The cigar also features a Brazilian Mata Fina binder. The filler is a blend of Nicaraguan, Dominican Piloto Cuban, and U.S. tobaccos. Presented in 20-count boxes, Emergence is available in three sizes:R 52 (5 x 52, SRP $60.00/cigar), Toro Elegance (6 1/2 x 50, SRP $62.00/cigar), and Sublime (6 x 54, SRP $66.00/cigar)

“Genuine luxury transcends the mere acquisition of high-priced items and ventures into the realm of authentic, enriching experiences that resonate with the essence of real beauty in its most complete form. It is found in moments and experiences that bring us closer to the core of what it means to live fully. It could be the tranquility of a meticulously designed garden that offers a sanctuary from the hustle of everyday life, the profound depth of a piece of art that speaks to the soul, or the complex flavors of a cigar that tell a story of their origin, cultivation, and journey to the smoke. It’s in these experiences that luxury reveals its true face—a face not marred by the superficial need for display, but illuminated by the joy of authenticity, craftsmanship, and connection.” commented Luciano Meirelles, President of Luciano Cigars and Co-Owner of Peter James Cigar Co.

“In a world increasingly dominated by the ephemeral and the superficial, genuine luxury stands as a beacon to those seeking to connect with the real things in life—the elements that truly matter. It challenges us to redefine our perceptions of value, urging us to find luxury not in the price tag, but in the unparalleled satisfaction that comes from experiences rooted in depth, meaning, and beauty. Ultimately, genuine luxury is about enriching one’s life with experiences that are not just consumed but cherished. It’s about elevating the ordinary into the extraordinary, not through ostentation, but through the profound understanding and appreciation of what it means to experience the world in its most beautiful, authentic form,” says John Laurendi Co-Owner of Peter James Cigar Co.

The 2024 PCA Trade Show opens March 23, 2024 in Las Vegas, Nevada.