PCA 2024: Casa 1910

The 2024 Premium Cigar Association (PCA) Trade Show was the fourth trade show for Casa 1910 Cigars. Casa 1910 Cigars is a cigar and lifestyle brand based out of Mexico. The brand captures the history and culture of Mexico. Casa 1910 produces cigars in Mexico, Nicaragua, and the Dominican Republic. This year, the focus was more on Mexico, as all of the releases were produced in Casa 1910’s home country. Also this year, the company has expanded its Revolutionary Series with a new blend and a line extension. On top of that, it has added a new value-priced brand into the portfolio.

Mexigars is an all-new brand for Casa 1910. The Mexigars line was inspired by the culinary traditions and flavors Mexico is known for. In addition, this introduces a line at an attractive price point under $10.00. There are two blends in the series: MX-1 and MX-2. MX-1 features a Negro San Andres Colorado Maduro wrapper over a Negro San Andres binder. MX-1 uses a filler blend of Negro San Andres and Habano. Meanwhile, MX-2 features a Mexican Habano wrapper over a Negro San Andres binder. The filler of the MX-2 is a combination of Negro San Andres and Habano Mexico Especial.

Both the Casa 1910 Mexigars MX-1 and MX-2 come in one size—a 6 x 52 Toro. The cigars come in 25-count bundles, and cigar stores can display them in display units. Both Mexigars MX-1 and MX-2 come in at a price point of $9.90 SRP per cigar. The cigars are targeted for a June/July 2024 release.

El Élbano is a third blend that joins the Casa 1910 Revolutionary Series. The Revolutionary Series pays homage to the battles of the Mexican Revolution. El Élbano pays tribute to one of the key battles of the Mexican Revolution, the Battle of El Ébano. It utilizes all Mexican tobaccos from the San Andrés region, highlighted by a Colorado wrapper. Presented in ten-count boxes, El Ébano comes in two sizes: Robusto ($13.50 SRP) and Toro Extra ($15.00 SRP). Production of the El Ébano comes out of Mexico at an undisclosed factory.

Photo Credit: Casa 1910 Cigars

The Revolutionary Series’ Tierra Blanca was the name of an important battle of the Mexican Revolution. Led by Pancho Villa, the battle would result in a significant victory for the Mexican revolutionaries over the federal forces. Production of the Tierra Blanca comes out of Mexico at an undisclosed factory. The Robusto is a 5 x 50 vitola that comes in ten-count boxes. The Casa 1910 Tierra Blanca Robusto comes in at a price point of $14.50 per cigar.