PCA 2024: Fratello Cigars

Fratello Cigars made history just a month before the 2024 Premium Cigar Association (PCA) Trade Show. In February, the NOVA-C lander touched down on the moon, with the Fratello Cigars name proudly displayed on the unit. This made Fratello Cigars the first-ever cigar company to have its logo land on the moon.

Notably, Fratello Cigars owner Omar de Frias has had close ties to the space program since his days working at NASA. He even launched a series of cigars called Fratello Lunar, inspired by the NOVA-C mission, last year. However, for this year’s PCA Trade Show releases, Omar de Frias has focused on some other themes in his portfolios.

In addition to this, Fratello Cigars has also introduced a new brand named Concealed Carry Cigars. It is exciting to see the expansion of Fratello Cigars’ product range, and the company’s commitment to innovation and creativity.

First, we’ll tell more about the Fratello Pocahontas, which is an addition to the DMV Series. While the Fratello DMV Series has been a regional release to the Delaware, Maryland, Virginia, and DC regions, the Fratello Pocahontas is a national release. It was also a PCA Exclusive offering at this year’s trade show. Produced at the La Aurora factory in the Dominican Republic, Pocahontas consists of an Ecuadorian Habano wrapper over a Nicaragua binder. The cigar features fillers from the Dominican Republic, Colombia, and Nicaragua. Fratello Pocahontas comes in a single size, measuring 5 1/2 x 54 and is limited to 200 twenty-count boxes. Pricing comes in at $10.00 SRP.

Wondering about the latest addition to Fratello’s Italian Collection? Well, the Arlequín brand now has a second blend – the Arlequín Connecticut. This new blend is produced at the Joya de Nicaragua factory and features an Ecuadorian Connecticut wrapper over an Ecuadorian binder and fillers from Peru and Nicaragua. In addition, the Arlequín Connecticut is available in two sizes: Robusto ($11.50 SRP/cigar) and Toro ($12.00 SRP/cigar), each presented in 20-count boxes. Moreover, it’s expected to ship this month.

Concealed Carry Cigars is an all-new and separate brand from Fratello Cigars. Concealed Carry is a series where Fratello owner Omar de Frias curates and sources cigars from other factories. The series revolves around different themes. The curated cigars selected for Concealed Carry are packaged based on those themes. De Frias describes Concealed Carry as an educational cigar that tells the story of how human nature adapts to challenges and changes such as regulations, laws, problems, etc. Each release will be available to a group of 75 select retailers. The first themed cigar is centered around the 18th Amendment and is aptly named the 18th Amendment. Interestingly, the packaging is different from what Fratello usually offers. I noticed that the Concealed Carry cigars were not on display, which is probably because they are being kept separate from the Fratello line.