Over the past couple of weeks, My Father Cigars has begun shipping the Don Pepin Garcia E.R.H. to its retailers. This cigar had a soft launch late last year for Tobacconist Association of America (TAA) retailers. Cigar Coop has been informed by several non-TAA retailers that the E.R.H. has now shipped to them.
E.R.H stands for El Rey de Los Habanos, named after the factory in Little Havana, Miami, where Don Pepin Garcia started out. The El Rey de Los Habanos line was released in Miami in 2005 and discontinued around 2011. In 2014, a new version was introduced as an exclusive cigar for The Pipe and Pint in Greensboro, North Carolina.
What was El Rey de Los Habanos has been rebranded as E.R.H. It is also now branded with the Don Pepin Garcia logo but keeps the line’s red band color. This is similar to what was done with Vegas Cubanas when it was rebranded.
Produced in Nicaragua, the Don Pepin Garcia E.R.H. now includes a Sumatra Rosado wrapper over Nicaraguan tobaccos from Condega, Estelí, and Jalapa. It is available in three sizes, each presented in ten-count boxes: Robusto (5 X 54), Toro (6 X 52), and Toro Gordo (6 X 60). Pricing ranges between $9.95 and $11.95.
