Best Cigar Prices and Alliance Cigar have announced a merger. The merger joins Best Cigar Prices’ retail operations with Alliance Cigar’s B2B wholesale division.
Under the merger, Alliance’s Tom Sullivan and Steve Kallinikos will join the leadership team as Executive Vice Presidents of Alliance, and as shareholders with board representation in the combined companies. Current Best Cigar Prices President and CEO Greg Fox will lead the new combined operation.
“This is a natural and very exciting strategic combination of our businesses,” said Greg Fox, President and CEO of Best Cigar Prices. “We’ve known and respected each other for decades and now we have the opportunity to grow both businesses together and to combine our best-in-class services across customer categories.”
Tom Sullivan, Founder and Chairman of Alliance Cigar, said, “We decided the best way forward to continue to deliver incredible value to our customers and grow our business, was to combine with another independent closely held operator who understands our commitment to customer service and great products. We look forward to working with Greg and the team in Drums as our new partners.”
Steve Kallinikos, President of Alliance Cigar, added, “We see several attractive marketing and operating efficiencies through combining our businesses, which we believe will add additional offerings and enhance the overall experience of our customers.”
The announcement comes on the eve of Best Cigar Prices’ annual Smokeonos event in Drums, Pennsylvania, on May 17, 2025.
