All Saints Cigars has announced a go-to-market reset. The reset includes a streamlined portfolio with reduced SKUs and MSRP price reductions.
The All Saints portfolio will maintain its four key lines: Dedicación, Habano, St. Francis, and Colorado. Now, each of the lines will be standardized with three sizes, offering consistent and reduced price points. Co-owner Micky Pegg has stated that there have been no modifications to the tobacco sourcing, blending, or construction processes.
- Robusto $8.00
- Toro: $9.00
- Huge (6 x 60): $10.00
“While others are passing tariff costs to consumers, we’re taking a different approach,” said Pegg in a press release. “We believe premium cigars should remain accessible, and we’re willing to absorb these costs to maintain the value proposition our customers expect.”
Pegg says that the price reductions are a result of optimizing the company’s cost structure through several initiatives, including changes made to its distribution process. Pegg says the cost reductions result in an average price decrease of 14% across affected SKUs, with the most significant individual reduction of 23% for the Habano and Colorado Robusto.
Pegg has also said there are new releases planned in 2026.
