Earlier today came word that four of the largest cigar companies: Altadis U.S.A., General Cigar Company, Davidoff of Geneva, and Drew Estate were not going to be attending the 2020 Premium Cigar Association (PCA) Trade Show. These companies are owners of some of the most popular cigar brands in the world. The following is a […]
General Cigar is one of the booths that takes us a long time to cover. There always are plenty of products that are being showcased, but 2019 was particularly challenging. In the past we have had a central marketing contact in Victoria McKee Jaworski. Victoria is no longer with General and this marked our first […]
There is always something exciting to see at the General Cigar booth. I draw an analogy that it’s like going to Macy’s Department Store at Christmas time. The presentation is excellent and the cigars are always intriguing. In past years, we have seen General Cigar go heavier with one brand as opposed to another. The […]
At the 2018 IPCPR Trade Show, General Cigar Company formally introduced the Partagás Legend. It’s a cigar that pays homage to the rich history of the brand, but at the same time, it takes the brand forward by introducing the first Connecticut Broadleaf box-pressed offering into the brand. In a press release, Andrés Maturén, […]
At the 20th Habanos Festival in Havana, Cuba, Habanos S.A. announced a pair of line extensions to its Partagás Linea Maduro line. The new sizes include the Partagás Linea Maduro No. 2, which is a short Pirámides measuring 55 x 120mm (approximately 4 3/4 x 55), and the Partagás Linea Maduro No. 2 measuring 145 […]
At the 35th edition of the Havana International Fair, Habanos SA introduced its new Línea Retro line. The line features Partagás Capitols and Romeo y Julieta Club Kings. Each of these two offerings will be in a Mareva (5 1/16 x 42) size. Both will be housed in a 5-count metallic box case. The design […]
Partagas 1845, a line first introduced in 2012, is getting a major overhaul. At the 2017 IPCPR Trade Show, General Cigar Company introduced new blends and new packaging for its Partagas 1845 line. First up, the original Partagas 1845 line is being rebranded the Partagas 1845 Clásico. It will feature a new blend consisting of an Ecuadorian Sumatra […]
The two main things I’ve noticed since Regis Broesma has taken over as President of General Cigar are better delineation in its brands and a better connection with its customers. I think to some extent, General had been hampered by brand overlap, but this year, General did an excellent job of better defining the brands. Some of the highlights included: Macanudo holding […]
Last month, General Cigar Company formally announced a new line under its Partagas brand known as the Partagas Heritage. The cigar is a project that comes out of the General Cigar Dominicana factory located in the Dominican Republic. This is a project was spearheaded by General Cigar Dominicana Vice President of Operations Jhonys Diaz. According to Diaz, the Partagas […]
Last month, we reported on a new release from General Cigar known as the Partagas Heritage. The cigar has now officially been nationally launched and today General revealed some more details around the project. “We set out to create a retrospective blend that celebrated the very best of Partagas to date, and took great pride […]
