HOYO de MONTERREY
KICKS OFF BOX A DAY GIVEAWAY

Richmond,
VA—To celebrate the launch of the new Hoyo de Monterrey website, General
Cigar is rolling out a “Box
a Day Giveaway” to share the unique flavor of the Hoyo de Monterrey Reposado
en Cedros® brand with cigar lovers across the U.S.

From
now through July 31, 2012, consumers of legal smoking age are invited to visit
the brand’s website (www.hoyodemonterreycigar.com)
to enter to win a box of Hoyo de Monterrey Reposado en Cedros cigars, which
feature a proprietary process called “Inmersion.™”

After
being handcrafted by a handpicked team of artisans, each Reposado en Cedros
cigar undergoes Inmersion, an innovative method of aging created at HATSA,
General Cigar’s Honduran cigar factory. With this technique, each cigar is enveloped in fragrant cedar and left
to rest for an extended period of time. The cigar matures to a complex, medium-bodied
smoke that has won the brand stellar ratings and praise from the premium cigar
category’s most discerning experts.

According
to Kendall Rountree, brand manager for Hoyo de Monterrey cigars, “Since its
debut, Hoyo de Monterrey Reposado en Cedros cigars has developed a cult
following among serious cigar smokers who are drawn to its uniquely spicy taste.
We’re utilizing the launch of the Hoyo de Monterrey website as an opportunity
to increase the brand’s legion of fans through the ‘Box a Day Giveaway’ and are
confident that cigar lovers will enjoy the brand’s uniquely spicy taste.”

Winners of
the Hoyo de Monterrey Reposado en Cedros “Box a Day Giveaway” will be announced
every Monday on the brand’s website,
as well as on the brand’s Facebook
page and Twitter feed. 

About
Hoyo de Monterrey Reposado en Cedros

Hoyo
de Monterrey Reposado en Cedros features three frontmarks, each packed in boxes
containing 24 cigars. At 5 ¼” x 54, Sueno is a classic robusto that is available
for a suggested retail price of $6.69 per cigar, while the Liso frontmark, a 7” x 49
Churchill carries an SRP of $6.99 per cigar. Marco, a figurado (6
1/4” x 54) rounds out the collection with an SRP of $7.29 per cigar.

The
cigars are packed in rustic wooden boxes, protected in canvas, and surrounded
by cedar shavings to maintain the flavor and aroma imparted by Inmersion. Each
box is truly a work of art, and continues the artisan tradition of the Hoyo de
Monterrey brand.

Hoyo de
Monterrey en Cedros cigars are produced by General Cigar Co. Inc., which
manufactures and markets handcrafted cigars for the premium market. Committed
to delivering cigars of the finest quality, General Cigar also produces
Macanudo®, Cohiba®, Partagas®, Excalibur®, La Gloria Cubana® and several other
leading premium brands. In addition, the company grows its own premium
Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in
the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar
in New York City. Based in Richmond, VA, General Cigar sells through
tobacconists nationwide. For more information, please visit www.cigarworld.com.