There is always something exciting to see at the General Cigar booth. I draw an analogy that it’s like going to Macy’s Department Store at Christmas time. The presentation is excellent and the cigars are always intriguing. In past years, we have seen General Cigar go heavier with one brand as opposed to another. The […]
At the 2018 IPCPR Trade Show, General Cigar Company introduced a third collaboration with AJ Fernandez under its Hoyo de Monterrey line with the Hoyo La Amistad Black. This release features an Ecuadorian Sumatra Oscuro wrapper over a Mexican San Andres binder, and Nicaraguan filler. It is available in three sizes: Rothschild (4 1/2 x […]
At the 2017 IPCPR Trade Show, General Cigar introduced another collaboration of the Hoyo de Monterrey line with AJ Fernandez known as the Hoyo La Amistad Silver. This is actually the second Hoyo La Amistad cigar done with AJ Fernandez. The year prior, Hoyo de Monterrey introduced the first Hoyo La Amistad cigar (now being referred […]
At the XX Habanos Festival in Havana Cuba, Habanos SA launched a pair of cigars to be exclusive to its La Casa del Habano retail establishments. One of those cigars is a new offering under the H. Upmann brand known as the Hoyo de Monterrey Escogidos. The Hoyo de Monterrey Escogidos is a 180mm x 49 […]
At the XX Habanos Festival in Havana Cuba, Habanos SA announced a new line extension to its Hoyo de Monterrey brand called Le Hoyo Río Seco. It’s a new line extension that continues a trend of Habanos in recent years of introducing thicker ring gauges. The Le Hoyo Río Seco introduces a 140 mm x […]
“This Hoyo La Amistad collaboration is a home run for General Cigar and AJ Fernandez. It’s a cigar that has quite a unique flavor profile… These days not only does it seem difficult to find a Rothschild vitola in a line, but more difficult to get a good one. The Hoyo La Amistad Rothschild is […]
At the 2017 IPCPR Trade Show, General Cigar introduced a second collaboration with acclaimed cigar maker AJ Fernandez under its Hoyo brand. This cigar is dubbed the Hoyo La Amistad Silver. Hoyo is an offshoot of the Hoyo de Monterrey brand. Back in 2015, Hoyo de Monterrey celebrated its 150th anniversary. A limited commemorative cigar called Hoyo de Monterrey Edición de […]
The two main things I’ve noticed since Regis Broesma has taken over as President of General Cigar are better delineation in its brands and a better connection with its customers. I think to some extent, General had been hampered by brand overlap, but this year, General did an excellent job of better defining the brands. Some of the highlights included: Macanudo holding […]
At the 2016 IPCPR Trade Show, General Cigar unveiled the Hoyo de Amistad – a collaboration done with master blender AJ Fernandez. The Hoyo La Amistad is the second release under the Hoyo de Monterrey brand’s Hoyo line. Back in 2015, the Hoyo de Monterrey brand celebrated its 150th anniversary. At that time, a limited commemorative cigar […]
At the 2016 IPCPR Trade Show, one of the big stories was around A.J. Fernandez, who collaborated with several leading manufacturers on projects. One manufacturer was General Cigar Company where he worked on two cigars. One of those cigars is a new addition to the Hoyo de Monterrey line known as the Hoyo La Amistad. […]
