This cigar conversation was a change of pace for what we covered at the 2012 IPCPR Trade Show – and it provided one of the more fascinating discussions from the 2012 IPCPR. In this video, I sit down with Humberto Areas and Cleveland Cook from a company called CIHYA (an acronym for Can I Have Your Attention). For the past few years, Humberto and Cleveland have played a role in the banding, packaging, and marketing at Torano Family Cigars.
Humberto and Cleveland give us a little background on how they got involved with working with Torano Family Cigars. Not only have they been involved with the marketing of the Torano cigar lines, but they played an integral part in Torano’s rebranding as a company back in 2010. We get some background for what went into the company’s re-branding as well as the the branding around several lines by Torano.
There is no doubt that there is great synergy with the folks at Torano and the team of CIHYA, and it will become evident as you watch this video.