A few days ago, we provided a preview of the new Foundry brand of General Cigar Company.  This is an entirely new brand within the General Cigar Company portfolio  In this video, Michael Giannini gives an introduction to this brand.

Michael Giannini is known for his innovation for his work with the La Gloria Cubana brand.  With the Foundry brand, Giannini continues this theme.

There was some incredible effort made to this booth display and this video showcases things very nicely.