Over the past couple of years, Fratello Cigars has been a rapidly growing company. Today the company announced a move to help support that growth as it has hired Mariela Matos as the company’s new brand manager. The move comes as the company is looking.

In a press release announcing Matos’ hiring, company founder Omar de Frias said, “This is a big step for our company as we expand into new territories and consolidate on our existing markets.”

After graduating with an MBA from Spain, Matos became the lead account manager for structured web; a marketing software company based in New York City.  “Fratello has grown to the point were our support system to our existing retailers needed to be taken to a whole new level.  With Mariela’s background we are looking to strengthen our integration between our points of sales and our marketing platform,” added de Frias.

Mariela commented, “This is an amazing opportunity.  Entering a new industry and making an impact on a growing brand will be an amazing challenge.  I look forward to being at the IPCPR this year and meeting everyone that has played a role in the growth of Fratello.”