Cigar News: Davidoff Introducing Cusano Nicaragua Estelí

Add Cusano to the list of Davidoff brands going “Nicaraguan”. Today Davidoff announced its third blend in its recently revamped Cusano line with the new Cusano Nicaragua Esteli. Plans are for this new cigar to make their way to U.S. retailers this month.

Cusano Nicaragua Esteli joins Davidoff Nicaragua, Avo Syncro Nicaragua, and The Griffin’s Nicaragua as brands that have introduced the “Nicaragua” moniker for new lines within the Davidoff portfolio.

In a press release announcing Cusano Nicaragua, Charles Awad Vice President of Global Marketing and Innovation commented, “We continue to look for ways to broaden our portfolio to meet key aficionado taste preferences and be the indispensable business partner to retailers worldwide. The new Nicaragua Esteli range will spice up the Cusano offering by bringing a stronger, fuller bodied multi-origin blend made of tobaccos from Nicaragua, Mexico, Ecuador and the Dominican Republic to our Cusano brand.”

The blend incorporates a multi-national blend featuring a Mexican San Andres wrapper, Ecuadorian Connecticut binder, and fillers from the Dominican Republic and Nicaragua. The Cusano Nicaragua Esteli is available in four sizes.

Cusano Cigars was a company originally founded by Mike and Joe Chiusano. In 2009, Oettenger Davidoff acquired Cusano Cigars. This acquisition gave Davidoff a brand focused around value-based cigars. Until 2016, this had been one of the quietest brands in the Davidoff portfolio.

The company earlier this year the Cusano Dominican Connecticut and Cusano Dominican Maduro as a part of its revamping.