At the 2016 IPCPR Trade Show, General Cigar Company launched three new value-priced brands. One of these new brands is a bundle offering that is geared specifically for brick and mortar retailers – appropriately called “House Blend”.
House Blend is a line that comes unbranded. General Cigar says the line is specifically geared for an individual brick and mortar to customize it for sale.
House Blend is available in one blend. It consists of a Nicaraguan Habano wrapper over a Honduran binder and Nicaraguan long filler. The cigars are available in five sizes – with pricing ranging from $2.15 to $2.80 SRP per cigar. The cigars come packaged in 20 count bundles
In addition to House Blend, there were two other value-priced brands unveiled – Odyssey and La Estrella Cubana. Unlike House Blend, these other two lines are already branded.
At a glance, here is a look at the House Blend line:
Wrapper: Nicaraguan Habano
Country of Origin: Nicaragua
Robusto: 5 x 50 (SRP $2.15)
Toro: 6 x 50 (SRP $2.25)
Torpedo: 6 x 52 (SRP $2.50)
Gigante: 6 x 60 (SRP $2.80)
Churchill: 7 x 48 (SRP $2.40)
Photo Credit: General Cigar Company