Rancho Luna Maduro Robusto by JRE Tobacco Company

The Rancho Luna Maduro is a cigar produced by JRE Tobacco Company, the vertically integrated tobacco and premium cigar operation founded by Julio R. Eiroa and his son Justo M. Eiroa. Both Julio and Justo are the father and brother of Christian Eiroa, who is best known for running Camacho Cigars before founding CLE Cigar Company. JRE Tobacco Company is a company that grows and cures its own tobacco, produces its cigars at Julio Eiroa’s Las Lomas factory, and handles its own distribution. The company currently produces three brands, Aladino, Tatascan, and Rancho Luna. With Rancho Luna, the brand has two offerings – a Habano and a Maduro. Today, we take a closer look at the Rancho Luna Maduro in the Robusto size. In my opinion, JRE is delivering some of the best products in the cigar industry and the Rancho Luna Maduro Robusto definitely among them.

Closed Box of the Rancho Luna Maduro Robusto

Rancho Luna originally made its debut in 2015 as a brand showcased by CLE Cigar Company. Early in 2016, Julio and Justo Eiroa formed JRE Tobacco Company and the Rancho Luna, Tatascan, and Aladino brands would follow them there. Since the sale of Camacho, Julio Eiroa has continued to own and operate the Eiroa Tobacco Farm in the Jamastran Valley of Honduras. With the launch of JRE Tobacco, Julio would once again add the hat of brand owner back to his many roles. He would also bring in his son Justo to help him run the Eiroa Tobacco Farm and JRE Tobacco.

As mentioned, Rancho Luna was originally unveiled by CLE Cigar Company. It was originally positioned as a one blend offering sold in bundle packs. Once it came under JRE Tobacco’s umbrella, the brand was revamped into two new blends – a Habano and Maduro. In addition, the packaging was upgraded to boxes and new bands were introduced.

Open Box of the Rancho Luna Maduro Robusto

The two blends for Rancho Luna were developed by Justo and Julio Eiroa. The name pays homage to the Eiroa Tobacco Farm and in particular those evenings where there is a full moon and one can hear the howling in the wild.

Without further ado, let’s break down the Rancho Luna Maduro Robusto and see what this cigar brings to the table.

Blend Profile

The wrapper for the Rancho Luna Maduro is a San Andres Mexican maduro. The remainder of the blend consisted of tobaccos grown and cured at the Eiroa Tobacco farm. Included in the blend is Authentic Corojo – a staple tobacco of the Eiroa family.

Corojo tobacco traces its origins to Cuba and eventually made its way outside the island nation. The Corojo plant is one that has been susceptable to fungus and blue mold and as a result, it has often has had lower yields. This led to the Corojo seed falling out of favor with many growers. Many other growers have worked with hybrid versions of the Corojo plant to mitigate this fungal and mold problem – most notably Corojo 99. In 1997, former Julio R. Eiroa (who at the time owned Camacho) began to work with the Authentic Corojo seed at his Honduran farm and by the year 2000 he reintroduced the tobacco into the U.S. market with Camacho.

Wrapper: San Andres Maduro
Binder: Authentic Corojo
Filler: Habano, Authentic Corojo
Country of Origin: Honduras (Las Lomas)

Production of the cigar (including the boxes) occurs at the Eiroas’ Las Lomas factory located adjacent to the Eiroa Family farm.

Open Box of the Rancho Luna Maduro Robusto

Open Box of the Rancho Luna Maduro Robusto

Vitolas Available

The Rancho Luna Maduro offered in three sizes – each packaged in 20 count boxes.

Robusto: 50 x 5
Toro: 50 x 6
Gordo: 60 x 6 1/2


The San Andres wrapper of the Rancho Luna Maduro Robusto had a classic roasted coffee-bean color to it. There was a light coating of oil on the surface of the wrapper. The wrapper itself was smooth – especially for a San Andres wrapper. It had some thin visible veins and thin visible wrapper seams.

Close-up of the Rancho Luna Maduro Robusto

Close-up of the Rancho Luna Maduro Robusto

The majority of the color scheme of the band to the Rancho Luna Maduro has a black background with silver font. On the center of the band is a silver-colored wild coyote image. Just below the image is a black ribbon with the text “RANCHO LUNA” in silver font. There are small silver nameplates on the left and right side of the band. The left nameplate has the text “HAND MADE” in thin black font while the right one has the text “LONG FILLER” in thin black font. The remainder of the band has several silver design elements. There is also a bright red stripe on the bottom of the band.

Preparation for the Cigar Experience

As I normally do, I went with my usual choice of a straight cut to remove the cap of the Rancho Luna Maduro Robusto. Once the cap was removed, I moved on to the pre-light draw experience. The cold draw delivered a mix of mocha, earth and cream. I consider mocha to be a cross of chocolate and coffee notes and that’s exactly what the Rancho Luna Maduro produced. Overall this cigar produced an excellent pre-light draw. At this point I was ready to light up the Rancho Luna Maduro Robusto and see what the smoking experience would have in store.

Flavor Profile

The mocha notes that I detected on the pre-light draw were present at the start of the Rancho Luna Maduro Robusto. In addition I also detected some generic wood notes. In the background I also picked up a subtle maduro sweetness (a cross between dried fruit and natural tobacco), and a slight black pepper note. Meanwhile I also picked up an additional layer of black pepper on the retro-hale.

Throughout the first third, the complexity from the mocha notes shined. At times it was a rich chocolate note and at other times it was a black coffee note. By the second third, the mocha and generic wood notes continued to be the dominant notes. During this part of the Rancho Luna Maduro Robusto, the maduro sweetness diminished while there was a slight increase in the pepper.

By the final third, I found the black pepper on par with the mocha and wood notes. I still picked up some hints of the maduro sweetness. This is the way the smoking experience of the Rancho Luna Maduro Robusto remained until the end. The resulting nub was cool in temperature and slightly soft to the touch.

Burn and Draw

The Rancho Luna Maduro Robusto was a well-constructed cigar and this was reflected in both the burn and draw. The burn line, there was a slight curvature to it. This didn’t prove to be problem-some as I did not find the Rancho Luna Maduro Robusto to be a cigar to require excessive touch-ups. The resulting ash was silver-gray in color. This was also a cigar with a firm ash that came off the cigar in clean chunks. Meanwhile the burn rate and burn temperature were both ideal.

Burn of the Rancho Luna Maduro Robusto

Burn of the Rancho Luna Maduro Robusto

The draw to this cigar was also excellent. It had just the right amount of resistance and it was a draw that was never too loose nor too tight. This made the Rancho Luna Maduro Robusto a low maintenance cigar to derive flavor from.

Strength and Body

The Rancho Luna Maduro is positioned as a “medium” offering in the JRE Tobacco portfolio and pretty much this is where I found the Robusto size to land. This is a cigar that is medium strength from start to finish. Along the way, there was a slight increase in strength; however by the close of the cigar, I still found it to be medium.

Meanwhile the body of the Rancho Luna Maduro Robusto also started out medium. By the last third, there was a slight uptick in the body and I found the Robusto had just enough depth to fall into medium to full-bodied territory.

In terms of strength versus body, I gave a slight edge to the body.

Final Thoughts

The Rancho Luna Maduro Robusto is an outstanding cigar. I’m someone who typically is underwhelmed by San Andres Maduro blends, but the Rancho Luna Maduro is one that comes through with flying colors. This is not a case where the San Andres wrapper overpowers the blend. Instead, this is a cigar that delivers a nice balance of sweetness and spice from start to finish. This is a cigar that can be enjoyed anytime of the day from a morning smoke to a nice after dinner smoke. Finally at around the $7.00 price point, you can’t go wrong in terms of value.

The Rancho Luna Maduro Robusto is a cigar I’d recommend to any cigar enthusiast. As for myself, this is a cigar I would easily smoke again.


Key Flavors: Mocha, Generic Wood, Black Pepper, “Maduro Sweetness”
Burn: Excellent
Draw: Excellent
Complexity: Medium
Strength: Medium
Body: Medium (1st 2/3), Medium to Full (Last Third)
Finish: Very Good


Assessment: 4.0-Box Worthy
Score: 92


News: JRE Tobacco Showcases Rancho Luna at 2016 IPCPR
Price: $7.00
Source: Purchased
Brand Reference: JRE Tobacco Co

Note: JRE Tobacco is a sponsor of Cigar Coop