At the 2017 IPCPR Trade Show opening in Las Vegas, Nevada on July 11th, Drew Estate will unveil a massive line horizontal extension that includes a series of 4 x 32 vitolas packaged in ten-count tins. The cigars reach most of the brands in the Drew Estate portfolio, including its premium brands.
This line extension was a company-wide initiative to add small size smokes across its brands. The following brands will see a new 4 x 32 line extension.
- ACID Krush Blue Connecticut (4 x 32) MSRP $110.00/50ct Sleeve
- ACID Krush Red Cameroon (4 x 32) MSRP $110.00/50ct Sleeve
- ACID Krush Gold Sumatra (4 x 32) MSRP $110.00/50ct Sleeve
- ACID Krush Morado Maduro (4 x 32) MSRP $110.00/50ct Sleeve
- ACID Krush Candela (4 x 32) MSRP $110.00/50ct Sleeve
- Liga Privada No. 9 “Coronet” (4 x 32) MSRP $125.00/50ct Sleeve (DDRP Exclusive)
- Liga Privada T52 “Coronet” (4 x 32) MSRP $125.00/50ct Sleeve (DDRP Exclusive)
- Tabak Especial “Cafecita Dulce” (4 x 32) MSRP $110.00/50ct Sleeve
- Tabak Especial “Cafecita Negra” (4 x 32) MSRP $110.00/50ct Sleeve
- Undercrown Maduro “Coronet” (4 x 32) MSRP $110.00/50ct Sleeve
- Undercrown Shade “Coronet” (4 x 32) MSRP $110.00/50ct Sleeve
- Herrera Estelí “Club” (4 x 32) MSRP $110.00/50ct Sleeve
- Herrera Estelí Norteño “Club” (4 x 32) MSRP $110.00/50ct Sleeve
- Kentucky Fire Cured “Ponies” (4 x 32) MSRP $110.00/50ct Sleeve
- Larutan “Dirties” (4 x 32) MSRP $110.00/50ct Sleeve (Famous Smoke Shop Exclusive)
Brands not listed as being released in the new size include thew new Undercrown Sun Grown, Nica Rustica, Liga Privada Unico Serie, the Kentucky Fire Cured Candela cigars, and MUWAT,
In addition, Drew Estate has created a 6-foot tall Water Tower retail merchandising display with a limited initial production run of 250 units. The custom display has configurable wire racks designed to hold 27 sleeves of 4 x 32 tins. It also has a storage unit underneath. The design of the Water Tower is reminiscent of water towers that are at the top of many buildings in New York City.
In addition, Drew Estate created two options of custom countertop display, which hold nine sleeves of 4×32 tins.
In a press release announcing the line extensions and display options, Jonathan Drew Founder and President of Drew Estate commented, “I remember looking out at the skyline of New York when we were based in DUMBO Brooklyn and seeing the Water Towers, something so constant in my daily life, yet so overlooked. I presented to the Drew Estate Marketing Team the concept of creating today’s modern-day wooden Indian to disrupt the typical tin racks behind the counter and provide the brick & mortar retailer an additional point of visibility for a high-velocity product.”
Finally, Drew Estate is unveiling the Drew Estate 4 x 32 Rebate Program to retailers across the United States. Qualifying retailers have the opportunity to receive an annual incentive rebate on all 4 x 32 direct purchases, provided they meet facing and volume requirements. This rebate is in addition to the annual rebate that Drew Diplomat Retailers receive on 4 x 32 products.
