At the 2018 IPCPR Trade Show, Drew Estate will showcase a new maduro offering from Willy Herrera under the Herrera Esteli brand called the Herrera Esteli Brazilian Maduro – it’s a cigar that gets its name from the Brazilian Mata Fina wrapper the cigar uses.
In addition to the Mata Fina wrapper, the Herrera Esteli Brazilian Maduro features a Connecticut Broadleaf binder and fillers from Nicaragua. The cigar will be available in five sizes in 25-count boxes – and the packaging and branding will be consistent to the new-look Herrera Esteli brand being rolled out at the 2018 IPCPR Trade Show.
The Herrera Esteli Brazilian Maduro becomes the third Herrera Esteli-branded maduro – joining the Herrera Esteli Norteño (featuring a Mexican San Andres maduro wrapper) and the Herrera Esteli TAA Exclusive (a Connecticut Broadleaf wrapper that is exclusively sold at Tobacconist Association of America Retailers).
It is also Herrera’s second release with a Brazilian Mata Fina wrapper. Herrera also used a Brazilian Mata Fina wrapper for the FSG.
At a glance, here is a look at the Herrera Esteli Brazilian Maduro:
Wrapper: Plantation Grown Brazilian Mata Fina
Binder: Connecticut River Valley Broadleaf
Country of Origin: Nicaragua (La Gran Fabrica Drew Estate)
Robusto Grande: 5/14 x 52 (SRP $227.94/ Box of 25)
Toro Especial: 6 x 52 (SRP $241.94/ Box of 25)
Lonsdale: 6 x 44 (SRP $231.94/Box of 25)
Fino: 6 x 52 (SRP $269.94/ Box of 25)
Short Corona Gorda: 5 7/8 x 46 (SRP $203.94/ Box of 25)
Photo Credits: Drew Estate