Next month Alec Bradley will have a global release of the Alec Bradley Project 40 line. It’s a cigar that is not only a value-priced line, but one that is a change of pace cigar for Alec Bradley.

Project 40 was conceived by Alec Bradley founder Alan Rubin. According to Alec Bradley, “Project 40 is not just a line, but a concept representative of the search to find a deeper understanding as to why cigars have a positive cognitive impact on the mind and body.”

“Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body. Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40, ” commented Rubin a press release.

According to Alec Bradley, Rubin believes that similar to music, cigars have a calming effect that allows connoisseurs to feel in control and rewarded. As a result, specific tobaccos were selected and blended to bring a cigar to market showcasing the qualities Project 40 represents.

The blend is somewhat a departure from what has been seen with Alec Bradley. It features a Nicaraguan Colorado wrapper over a Brazilian Habano binder and Nicaraguan fillers. The cigar is being produced at the J. Fuego Cigar Co. de Nicaragua located in Estelí, Nicaragua.

The cigar will be available in four sizes named for their dimensions 05.50, 06.52, 07.50, and 06.60. Pricing is slated between $5.25 and $5.99 per cigar. Each size is presented in 20-count boxes.

The name Project 40 comes from a theory that 40 percent of one’s happiness can be influenced by intentional thoughts and actions, leading to life-changing habits. Incorporating this theme, Rubin says the mantra for Project 40 is “Take control of your happiness.”

At a glance, here is a look at the Alec Bradley Project 40:

Blend and Origin

Wrapper: Nicaraguan (Colorado)
Binder: Habano Brazil
Filler: Nicaraguan
Country of Origin: Nicaragua
Factory: J. Fuego Cigar Co. de Nicaragua

Vitolas Offered

05.50: 5 x 50 (SRP $5.25)
06.52: 6 x 52 (SRP $5.50)
06.60: 6 x 60 (SRP $5.99)
07.50: 7 x 50 (SRP $5.99)

Photo Credits: Alec Bradley