Bombay Tobak is preparing to launch its newest brand, M.Esteli.

It’s a cigar that is intended to be a fuller, stronger offering in the Bombay Tobak portfolio while maintaining a balance of flavor and strength. Produced in Costa Rica, M.Esteli is highlighted by a Habano 2000 wrapper grown on the company’s farm in Ventana, Ecuador over a blend of Nicaraguan tobaccos. The blend also uses leaves of HVA, Pelo de Oro, and Piloto Cubano subject to longer fermentation periods.

M.Esteli will be an open stock, refillable tray item. It will be available in three sizes: Robusto (5 x 54), Toro (6 x 54), and Torpedo (6 x 54) – each with a covered footer. Pricing will be in the $6.95 to $7.95 range.

The M.Esteli cigar is expected to be showcased by Bombay Tobak at the 2019 IPCPR Trade Show which opens June 29th in Las Vegas, Nevada.