While the big news today was the sale of its premium cigar business by Imperial USA, it is still business as usual. This was the case for one of the units involved in the sale as JR Cigar announced it is launching an exclusive Romeo y Julieta for its retail operation – the Romeo y Julieta Pasión.

Romeo y Julieta Pasión comes out of the Flor de Copan factory in the Santa Rosa region of Honduras. It features an Ecuadorian Habano wrapper over a thick USA binder and fillers from the Dominican Republic and Honduras. it is available in four sizes – each presented in 20-count boxes.

“Everyone, from the farmers, to those involved in the preparation of the tobacco, to the people crafting the cigars, work so passionately and with amazing enthusiasm,” said Rafael Nodal, Head of Product Capability for Tabacalera USA in a press release. “They talk about their lives, their families, their experiences and discuss it all with such fervor and love, it is impossible to ever forget. The passion they have for their work, for their children, for their home and life in general shows in the quality of each cigar,” he added.

All will be available starting on May 1st exclusively at www.JRcigars.com

At a glance, here is a look at the Romeo y Julieta Pasión:

Blend and Origin

Wrapper: Ecuadorian Habano
Binder: United States
Filer: Dominican Republic, Honduras
Country of Origin: Honduras
Factory: Flor de Copan

Vitolas Offered

Robusto: 5 1/2 x 48 (SRP $9.00 per cigar, $143.95 per box)
Toro: 6 x 52 ($9.25 per cigar, $147.95 per box).
Magnum: 6 x 60 Magnum (SRP $9.75 per cigar, 155.95 per box);
Belicoso: 6 1/8 x 54 (SRP: $9.50 per cigar, $151.95 per box)

Photo Credits: JR Cigars