Island Lifestyle Importers is revamping the packaging across its Island Lifestyle Aged Reserve Line. The new packaging will now feature white boxes with color box wraps. In addition the company is replacing its 25-count boxes with ten-count boxes. The new packaging will be implemented across the Island Lifestyle Connecticut, Island Lifestyle Sun-Grown, and Island Lifestyle Maduro lines.
The changes will provide a more economically friendly box-purchase option for consumers while simultaneously allowing for a smaller footprint in retailer display areas.
In a press release, Ryan Frailing, Chief Operating Officer for Island Lifestyle Importers commented, “We listened to our dealers’ feedback regarding space and consumer retail buying trends and we adjusted accordingly. We want them to know we are committed to assist them in the success of their stores.”
Photo Credits: Island Lifestyle Importers