With many companies announcing alternative events to cancellation of the 2020 PCA Trade Show, Dunbarton Tobacco & Trust has announced its program – the DTT Timeshare Experience.
As opposed to doing a virtual sales meeting, DTT will incorporate education, product knowledge, and business strategy. As for the “Timeshare” element, this is derived from the sales pitches that Timeshare resorts will do for consumers promising something for free in return. DTT will employ a similar concept for its Timeshare presentation, but is not disclosing what the free item is.
“Everyone is trying to figure out the best way to serve their Retail Customers and their own interests in this very topsy-turvy year of trade show and event cancellations. Most are doing virtual sales meetings, other are hosting virtual tradeshows and/or mini-physical travelling trade shows. Honestly, I do not know how these will work, but I am doubtful that any of these strategies are appropriate for our Select Purveyors currently when it comes to our brands. For us, sales have been solid and we are on track for another record setting year; this is thanks to steady growth with ever increasing turns and volume per turn. In my opinion, the best thing we can do is remain steady and continue to enhance our brands’ value for our Retailers and their customers,” states Steve Saka, Founder and Co-Owner of DTT in a press release.
Saka adds, “So rather than focus on sales, we have created an interactive program that will educate and engage our Select Purveyors and any of their staff they wish to include. It will be focused on our products, industry trends, business strategy for continued growth, etc. in my typical no-nonsense manner. But ‘man does not live on work alone’, so we decided to spice it up a bit and jokingly bring in some elements of those really crappy timeshare pitches that we all endured as children whose parents just wanted the FREE whatever for listening. Now I cannot promise it will be good, but it will definitely be different and hopefully fun! And of course we will throw out some sort of deal or two at the end, but that will not be the primary focus – we want our Purveyors to buy our puros not because they are discounted, but because they are exceptional and serve the needs of the most experienced and discerning customers.”
The program is open to the company’s select purveyors. Registration can be done by contacting DTT VP of Sales David Lafferty via email at firstname.lastname@example.org.